Showing posts with label LinkedIn. Show all posts
Showing posts with label LinkedIn. Show all posts

Friday, March 02, 2012

Innovation Clusters - Why they don't work

Innovation ClustersHere is an interesting article about "How to make a region innovative"  by Strategy+Business portal of Booz & Company. Why am I writing about this? well, because there is all this talk about Innovation Clusters in Iceland around Geothermal Energy, Seafood etc In My Humble Opinion (IMHO), it is a waste of time! this is old school thinking that never works. Don't take my word for it go and read the article. I am not the only one who thinks this way, there is a need for new thinking on innovation and entrepreneurship all around the world so how does not go about creating this new value i.e new equity. We are here because over indulgence in Debt has basically eaten away all the equity in the world. I am sure we all can agree that is the case in Iceland, but more and more countries are starting to feel the pain of this... hello! have you seen the news about Greece, Spain, Italy, Portugal... and the USA? So, here is a thought start hyper growth companies that can innovate at the speed of the internet and it can be done only by small teams because of chemistry, mechanics, change management etc. There is enough evidence to support Bigger a company gets the smaller is their rate of innovation, I am sure there are exceptions to this, but the majority of large companies fall into What Clay Christensen calls the Innovators Dilemma. If you have not read the book I highly recommend it. The only way to innovate out of crisis is to start small, start at the grass root and change the entire paradigm of thinking and radically make traditional businesses obsolete. There is only one sector that is good at this at the the Startup Nation! Actually I would go one step further and say... you better be thinking about a Startup Of You, no wait Reid Hoffman of LinkedIn just wrote a book with that title. People these days, always stealing ideas :) just kidding. Go and read that book it is fascinating to think about the fundamental changes that are happening right in front of our eyes, but you need to be aware to see or suddenly you become obsolete. Are you getting obsolete?
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Monday, February 20, 2012

Social Media is Not Done! It is just getting started

Image representing TechCrunch as depicted in C...
There is a lot of discussion that Social Media is done, what with Facebook, Twitter, Google+ and your Mom wanting to start a social media company. I don't think so, I think like everything else there are leaders and followers. Here is a Techcrunch article titled "Beyond Facebook: Rise of Interest-Based Social Networks" Where the main idea is that there are interest groups forming around specific areas that define the new depth in social networking. I see this possibility with many things. In my view, this is the play of the Long Tail on social media networks. There is going to be a long tail whether we like it or not, will these special interest social networks be as valuable? Not so much but they will derive value for the network that it is defined by and for new members to find them and become part of it. We have already seen this form in Photo Sharing (Instagram.com) Fitness (RunKeeper.com) Finance (StockTwists.com), Gaming (GameHub.com), etc It used to be called User Groups but then again the idea of sharing rich media has made each of these networks more value and the ability to bring the value propositions from the main stream into special interest has also made the margins more valuble. We are starting to understand how all these connection really drive value to traditional businesses as well as new businesses. We can actually measure and validate all our business hypothesis without having to spend tons of money in building things. I have written about this learning before as Validated Learning, Business as a Hypothesis, it is probably the most fascinating time to be an entrepreneur and start a new business because you have so much data to learn from. We never had that! thats why I believe we are not done yet! we are just getting started. Just think about how long it would have taken a new Media company like Techcruch to get started?
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Thursday, February 16, 2012

Isafjordur the next Startup Hub?

I saw this video on Bloomberg TV, the interesting thing is many of the new "hot" startups are cropping up in NYC because I believe there is a transition that is starting to happen, the technology is getting easier to put together the cost of creating a company is also getting to be not a huge hole in your wallet. NYC has many of the Fortune 500 companies, so if your startup is in the business of Media, Advertising, Fashion, Financial Services or even Pharmaceutical NYC is not such a bad place to be. Goes back to the Investment thesis that I wrote about, all the traditional businesses are now the users of new technology infrastructure built by Google, Facebook, LinkedIn, Amazon, Apple etc.
The investment thesis is quite simple, if one looks at:
  • 1970s: Successful companies that created a lot of value were the hardware companies like Atari, Tandy, Radio Shack, Apple etc
  • 1980s: IBM PC, Microsoft, Lotus 123, WordPerfect, HP, Compaq, Apple - Software companies that built applications for the Micro and Mini computers (back then Personal Computers were called that!)
  • 1990s: Sun Microsystems, Cisco Systems, Microsoft, NeXT, Novell - Network related companies that made the plumbing of the Internet work
  • 2000s: Google, Amazon, Ebay, PayPal, Yahoo, Apple, Microsoft - Software companies that build application on top of the Internet infrastructure
  • 2008+: Facebook, Twitter, LinkedIn, Apple, Google, Amazon - Software as service companies that run on top of the software that connects the Internet.
  • 2010+: Any company that is building applications on top of the software stack of Facebook, Twitter, LinkedIn, Google, Amazon and the Mobile Devices
What is even more exciting is that the companies in the future that are building things on top of the Internet Software Infrastructure can be located anywhere and still sell it to the entire world. This creates an  awesome level playing field for places like Iceland. You can be in Isafjordur or Egilstadir and still create companies that solve a global problem. The picture is from Isafjordur, not a bad place to start the next Google. Nobody says it cannot be done!

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Tuesday, January 31, 2012

Marketing on a Shoe String

As Entrepreneurs we are always faced with constraints related to marketing and selling our products and services, that is natural and true for every company. Very few companies have a unlimited budget to spend on marketing. I have had my pet peeves with the Marketing departments while I was working for a bank. The problem I had was, I never knew whether the money we spent was worth it. This is no longer a problem, today technology exists to precisely build-measure-learn from your marketing efforts. I saw this post in The Next Web with the title "10 Marketing Hacks For Entrepreneurs", I think it is applicable to any businesses and I don't know why they have the title as a Hack? I wish established companies would run their businesses like a startup especially in the marketing and sales organizations because they never give you the metrics related to the spending they do. Here is the list if you have not gone to the article to read it:
  1. Google Adwords
  2. ReTargeting
  3. Facebook Ads
  4. Twitter mentions
  5. Gist
  6. Craigslist
  7. Billboard space through ADstruc
  8. Facebook Insights
  9. WordStream
  10. Social Media - Twitter, LinkedIn, Facebook, Google+, Quora etc
I would add your company blog is a great way to market your product or service or what you do. Marketing is a promise you keep with your customers. If you don't tell them what you are doing they usually don't know. All the above tools does not replace simple truth about marketing, as Seth Godin's post on Marketing says: 

The simple first rule of branding and marketing anything (even yourself)

Not a secret, often overlooked:
"Keep your promises."
If you say you'll show up every day at 8 am, do so. Every day.
If you say your service is excellent, make it so.
If circumstances or priorities change, well then, invest to change them back. Or tell the truth, and mean it.
If traffic might be bad, plan for it.
Is there actually unusually heavy call volume? Really?
Want a bigger brand? Make bigger promises. And keep them

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